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Engaging Millennials in the Workforce – Turning Entrepreneurs into Intrapreneurs

The pioneering CEO of Salesforce.com, Marc Benioff, says: “When you look at the Millennials’ value system, what Millennials want, they want to have meaning in work. They want to understand that the company they’re working for is not just building products and selling products.”

The most promising Millennials in your workforce want to combine profit and purpose to create meaning and value. According to the Pew Research Center, Millennials are those born between 1981 and 1996. They put a big focus on social entrepreneurship and are trying to make a difference in the world NOW.

An article by Entrepreneur titled Why Millennials May Just Be the Best Entrepreneurial Generation Ever, delves into the entrepreneurial nature of the millennial generation further. Supporting the “profit and purpose” approach of Millennials is vital to retaining them in your workforce.

Millennials don’t want to wait, and they will quickly seek an opportunity that fulfills their values, goals and expectations… or start their own business instead! To retain the most promising Millennial employees – your high potential Millennials – you’ve got to find ways to align their values and skills with the goals of your organization.

By recognizing the unique aspects of the Millennial approach to entrepreneurship, you can retain and deeply engage the Millennials in your workforce, converting them into intrapreneurs who are solving the challenges in your organization with the same zeal that they would in their own business.

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