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10 Steps to Optimize Your LinkedIn Profile to Find Your Ideal Job

LinkedIn has become a preeminent recruiting tool for companies and an invaluable networking tool for jobseekers, professionals, and entrepreneurs. Not everyone utilizes it to its full potential, however.

To be visible for the jobs you want, it’s important to know what you should include in your LinkedIn profile. With the following tips, you can maximize your profile customization.

How to be found easily on LinkedIn for great job opportunities

A strong profile on LinkedIn starts with preparation. You must focus your profile on the job you are interested in.

The following tips for optimizing your LinkedIn profile start with steps for finding what type of information you’ll want to share and then move on to what you need to include in your LinkedIn profile for maximum visibility. By following these 10 steps, you’ll be better positioned to attract the attention you want from potential employers and contacts.

1. Determine your unique selling points and career goals.

Before editing or starting your profile, take a moment to consider who you are as an employee or entrepreneur. What distinguishes you from others? What makes you unique? Why should an employer choose you? In what specific field have you had proven results? What field do you want to work in? What would you like to achieve?

This can help shape the rest of your profile so give yourself adequate time to consider who it is you are writing a profile for and what you want to accomplish with it.

2. Do your research on job names that match the work you want to do.

Once you know what kind of work you would like to do, it’s important to give it a name. Are you seeking a Customer Service Manager position or a Network Specialist role? Run a search and determine what job names match the career you are looking for. Often, companies use titles that vary in order to match their brand. You may need to look at the responsibilities and required skills in order to determine whether a title is correct.

3. Use your headline to identify yourself.  

Once you have this info, it’s time to start filling in your profile. The first stop — your headline.

Make your headline eye-catching. Include a phrase next to your current job title or the positions you would like recruiters to notice first. For example, include your unique selling points. This is the first thing potential employers or connections will see. Don’t miss this opportunity to make a splash.

4. Mention your desired job title in your profile.

Job titles are visible in your headline and in your summary, and it’s (especially SEO-wise) that you mention the job you want in your profile, preferably more than once. Use job titles in your description that match your desired job title when possible.

For example, let’s say at your previous company, you were considered a customer service manager. However, the companies you are currently interested in use the phrase “customer specialist.” In the description of your previous role, you can use that term to help draw the correlation between the two positions.

5. Use full names for job titles.

As you are inputting your previous experience and your ideal job(s), avoid using abbreviations such as Mgr. or HR consultant. Using the full names of the relevant positions increases your keywords and can help get you noticed.

6. Clearly describe what you have to offer as an employee or entrepreneur.

Product You is pretty amazing — but you need to make that obvious on your LinkedIn profile. Share your goals and that attributes that make you an exceptional employee or business person.

7. List your successes and highlight the work you want to be found for.

Highlight your proven track record as you list your previous employers. Use strong verbs and showcase the pertinent aspects of our previous work that will be relevant to the job you want.

8.Highlight your resume keywords.

Take a look back over what you’ve written and make sure you’ve included important resume keywords. These vary by industry. If you aren’t sure what the buzzwords in your industry are currently, look at some job descriptions.

If you’ve missed something, flesh it out now. When you’re done, you may also want to search for LinkedIn groups that are related to your industry. This engagement is visible in your profile and can help lend credibility.

9. Describe your ideal job.

Now it’s time to consider that dream job. Are you looking for a challenge? For a way to showcase particular skills? Share what it is you are looking for and what’s most important to you.

10. Highlight the problems you can solve for employers.

If you’re a creative problem-solver, let potential employers now. Are you skilled in dispute resolution? Do you excel at project management? Are you a clear communicator? Make sure you are clear about your unique selling points.

Optimize your Career with Life\Work Design

You aren’t your LinkedIn profile — but your profile should still help paint a positive picture of your expertise that gets recruiters and hiring managers interested. Make sure you’re putting your best self forward. Click To Tweet

An optimized profile should help increase your profile views. By engaging on the platform, posting blogs, and sharing pertinent information in your field, you can generate further interest.

You aren’t your LinkedIn profile — but your profile should still help paint a positive picture of your expertise that gets recruiters and hiring managers interested. Make sure you’re putting your best self forward.

With Life\Work Design™, you’ll learn how to identify and share your strengths and goals so you can create a strategic career plan that can help you get where you want to go. An optimized LinkedIn profile is only one step of this process. Make sure you have all the best tools at your disposal. Learn more about Life\Work Design today.

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